Designing products that make complex systems feel clear.

I'm Diptava Ghosh — a Senior UX Designer shaping AI-powered enterprise products, complex workflows, and data-rich experiences.

Case studies

Designing what AI should handle — and where people should stay in control.

Four case studies across CRM intelligence, campaign planning, hospitality operations, and enterprise setup.

Turns email and meeting signals into CRM updates with evidence attached, so people can review each change before anything is written back.

Specialized agents build the campaign together while marketers stay in control of audience, message, and launch decisions.

A guided setup experience that handles routine configuration and brings administrators in only when a decision needs them.

A hotel operations platform that reduces coordination work and surfaces the moments where staff judgment matters.

Where to next

How my practice has grown across enterprise products, interaction systems, and the technology shaping how people work today.

Two recent product demos, with a concise view of the design problem, interaction thinking, and my role.